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Research papers

The impact of new media on the communication process

Buyer-seller relationships, networks and partnerships are rapidly becoming key issues in marketing. Indeed it is now recognized that building and maintaining interactive strategic relationships have significant long term implications for a company's...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Authors: Heiko Falk, Axel Schmidt
June 15, 1997
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Citation

Falk and Schmidt (1997a, June 15). The impact of new media on the communication process. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-new-media-on-the-communication-process


Research papers

New product development

This article is offered as a guide to clarify both the theoretical and pragmatic questions that are sometimes raised about new product development. The paper is divided into two parts. The first part asserts the advertising agency's planning function...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Axel Schmidt, Marc Sasserath
September 1, 1996
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Citation

Schmidt and Sasserath (1996a, September 01). New product development . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-development--4826